Monday, May 22, 2017

NH Governor's Council on Volunteerism

We're very pleased to be speaking at the Governor's Council on Volunteerism tomorrow at NHTI in Concord, NH on using Facebook and Twitter "Without Tears." This presentation includes practical advice and real-world examples on how to use social media effectively and is geared towards small businesses and non-profits. There'll be plenty of time for Q&A. Attendees will leave with hands-on experience in creating personae and on creating social media plans.

Would you like us to provide a similar interactive lecture to YOUR group? Contact us at

Friday, May 19, 2017

The Importance of Having a Social Media Strategy

Essentially, a social media strategy is a statement on how your organization will use social media to achieve a certain goal. It is part of a company's overall business and communications plans and is something that can be realistically implemented.

To create one, keep these things in mind:

  • your ultimate aim (what do you want to do and why?)
  • your community/audience
  • the resources at your disposal to reach these people (staffing, budget, etc.)
  • the platforms you intend to utilize (not all are appropriate for every one and you don't want to spread yourself out too thin)li>
  • the time you're willing to invest
  • how you intend to measure results

You should also include a crisis management component for negative feedback, since reputation management is vital to social media marketing success.

Note that a strategy (the big picture) is not the same as a social media plan (the steps you will take to execute your strategy.

What's YOUR social media strategy? Leave us a comment below.

Photo courtesy of Pixabay.

Thursday, May 18, 2017

Why Use Social Media?

There are several reasons why you should consider using social media to promote your business. Here are just a few:

  • to manage and enhance your brand's reputation
  • to educate, inform, and communicate
  • because key decisions are being made online
  • since your target audience is most likely online.. and expects you to be, too
  • it's a great way to let new audiences/prospects find you
  • to round out and complement your other communications activities
  • to increase traffic to your web site (and perhaps improve your search engine ranking)
  • it ***can*** be cost-effective

What else should be on this list? Leave us a comment below.

Tuesday, May 16, 2017

Ways You’re Probably Smarter than Your Social Media Marketer

(from a social media marketer)

  • A social media marketer has experience promoting businesses via social media platforms; he/she doesn't necessarily know the intricacies of how your business operates.
  • You know that an outsider’s view is just that and that you are the ultimate expert at your own products, services, programs, industry, staff, vendors, customers, prospects, and competitors
  • You know which messages and campaigns have worked for you in the past (and why).
  • You know your company’s voice and won’t change it just to be “fresh” and “authentic”.
  • If something may compromise your company’s reputation, you recognize the signs earlier than your marketer and likely know better how to avoid or fix it.
  • You know what to publish/promote online about your organization and what to keep to yourself. (Transparency has its limits.)
  • You understand that social media marketing is just one tool in a balanced marketing strategy/plan and that there is still a place for traditional media (radio, TV, newspaper, magazine, direct mail, flyers and brochures, trade shows, events, etc.)
  • You know that the real price of social media marketing includes research, staffing, technology, equipment, content creation, management, and training: it is not necessarily a "low cost" tool.
  • You recognize that there are limits to measuring the effectiveness of social media marketing campaigns, given how many “moving pieces” there can be.
  • You are patient because you understand that engagement and conversion are ongoing processes.
  • You nurture your professional relationships offline as well as via social media.
  • You recognize that no computer will ever be as warm as a smile and handshake.
  • You know that the ultimate goal of social media marketing is business success, not the most clever or trendiest post.

Photo courtesy of

Can you think of anything else that should be on this list? Leave a comment below.